The Hospitality Jungle

The Nine Principles you need to succeed in Hospitality

"Don't tell me what to do, show me."
--- Dr. Denis Waitley

This book was written for hospitality industry people. It is for those who are and those who aspire to be 'people' professionals. It applies to those working in the world's largest hotels through to the Mum and Dad operations in small towns. Every member of your staff should be given a copy of this book. It will prove to be the best and most inexpensive investment in staff training you or your company has ever made. Whilst the book is pitched at Hospitality Industry people learning these skills will assist you whatever your work or profession may be.

The Elephant Principle is about developing incredible memory skills. You will learn of the seven secrets to help you improve your memory for names and faces. You will learn how to remember 'to do' lists and will never have to 'write things down' again. You will learn of the importance of developing memory hooks. You can work through the examples and the exercises which will help you develop a memory that will have your friends and peers saying "WOW! How do you do that!" You will lean of a formula to help you in speeches and presentations. You will learn about the 'link' memory method.

We believe remembering names of clients and customers is perhaps the most important skill one can develop both inside and outside the Hospitality Industry. Remembering names tells our customers we care about them. And there is nothing sweeter than to be greeted by the sound of our own name when we walk into a shop, bar, restaurant, motel or hotel. The message it conveys is that we 'care' about the customer...and our experience is that nobody cares how much you know until they know how much you care.

The Panda Principle will teach you the skills of getting both staff and customers to like you, follow you and be prepared to give you unending loyalty. It gives examples of how leaders from history have achieved this. It will give examples of developing teamwork. You will learn the ten secrets of developing people skills. You will learn the importance of open and closed questions. You will learn the importance of a thank you and how to give compliments. You'll realise that men are from the jungle and women are not and you'll learn how to handle the customer from hell!

The Spider Principle will teach you how to build a network of connections on the Internet. It will give you ideas and examples of information you can share with business contacts. Apart from the Internet it will also introduce you to ten golden rules to build business from your personal networking.

The Zebra Principle will teach you how to earn your marketing stripes and show you how to stand out from the herd. It will introduce you to a 'knockout' style for your next resume and share outstanding marketing ideas from around the world. It will introduce you to Dr Max's 11 Marketing Commandments which have been handed to him by the gods and guru's of marketing. They will form the the rules for marketing in the new millennium.

The Hog Principle states you may have to go through the mud but you don't have to stay in it. This chapter demonstrates the power of dreams and goals. It will introduce you to the the 4G's and 1 H of goal setting. You will read about the goals set by Charles Kingsford Smith, Thomas Edison, Henry Ford, Walt Disney and Michaelangelo and realise what motivated them to succeed. It is designed to motivate you to achieve things you never thought possible.

The Lion Principle will teach you how to be 'King' at your job. It is designed to help and motivate you to achieve any task or goal you undertake. Itvwill give you eight tips to take you to the top of the tree and give you an insight into the mind of Og Mandino who is quoted as the greatest ever salesman. It will introduce to the BED or Better Every Day format to help you become the very best at your job. It will tell you how Bill Gates succeeded and became the world's richest man by taking action.

The Owl Principle will teach you the skills of listening, observing and thinking and demonstrate how this leads to wisdom. It will introduce you to skills and techniques to help you observe cultural differences. It will demonstrate the benefits of listening instead of speaking. It will teach you how to 'sell' more effectively. It will show you how to watch for the signs of failures and/or problems. It will introduce you to the 4T Principle (Take Time To Think). It will revolutionise the way you think.

The Kangaroo Principle will motivate you to keep bouncing back. It will help you understand that everyone experiences failure. You are not alone. It will help you realise how you handle failure is the most important factor in your life. It will help you improve your success rate with cold canvassing calls. It will share stories of famous people who had many failures before achieving incredible successes. It will tell of major marketing mistakes made by some of the world's largest and best known companies. It will demonstrate to you that failure can be the foundation upon which we build fulfilment.

The Jackass Principle guarantees you can be successful and laugh at the world, if you follow the principles in this book. In this chapter you will meet one of the world's most amazing people. His story is capable of motivating you to do things you never dreamed you were capable of achieving. But most importantly it will demonstrate how success or failure is in your hands. You need have a thirst for knowledge and a desire to lean new skills. So, don't be stubborn. Get off your Jackass and begin NOW to practice these skills and techniques. If it's to be it's up to thee!

If I had eight hours to cut down a tree, I'd spend six hours sharpening my axe.
--- Abraham Lincoln (1809-1865)

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