Dr Max's hospitality industry 'Year 2000' secrets

The leading operators in our industry realize we need be proactive rather than reactive. The good operators go out a get the bookings rather than waiting for them to arrive on our doorstep. Long term subscribers to these weekly E-mails know we regularly give you information about companies who will soon be celebrating an anniversary. The purpose is to prompt you to approach these Companies with a suggestion on how you can help them celebrate their special occasion at 'your' place. Our New Year gift to you is some more is some leads for you to create business.

In 1850 Henry Wells and his two main competitors combined their delivery services to form American Express. Hence 2000 celebrates 150th Anniversary of American Express.

Microsoft celebrates its 25th Anniversary in 2000. Bill Gates founded Microsoft (originally Micro-soft) in 1975 after dropping out of Harvard at age 19 and teaming with high school friend Paul Allen to sell a version of the programming language BASIC.

The American Coast Guard celebrates its 210th Anniversary in 2000. On the 4th of August, 1790, the Coast Guard had its beginnings as the Revenue Cutter Service.

Stroh Brewing Company, America's Oldest Brewery, celebrates its 150th Anniversary in 2000.

Bank America celebrates its 70th Anniversary during the year 2000.

Caterpillar Tractors celebrates its 75th Anniversary in 2000.

Avon celebrates its 50th Anniversary in 2000.

Budget Rent A Car celebrates its 40th Anniversary in 2000

Now, go get 'em tigers! BTW - when you get time write and tell me about your successes.

Until next week, I wish you good luck, good life and good fun!

Max Hitchins

The Hospitality Doctor