Dr Max's hospitality industry tip about using the secrets we send

How are you taking advantage of the the information you receive from us? Here is how Bernard Rodrigues, General Manager The Empire Hotel, in Hong Kong, uses the information. He cc'd a copy of his internal E-mail to his Sales and Marketing team after we sent a "secret."

Dear Roger, Debbie, Jason & Vincent,

This is the tip I get from Dr Max (The world's hospitality industry guru. I subscribe to his weekly web sales and marketing and tips.)

Below is a sales lead to the upcoming of Bank of America 70th Anniversary. This Bank has 90,000 employees in global offices worldwide.

This gives us a good opportunity to tap their businesses with either Room & F & B promotions during 2000. Let's locate the Bank of America offices here in Hong Kong and do some " Happy Birthday - 70th Anniversary Promotion". Let's surprise them with a package tailored especially for Bank of America. Let's suggest a function and rooms stay at a very SPECIAL PRICE AND GIFT. What do you think of it team? Please let me know and its a good opportunity. For your consideration. Thanks.

P.S : We have to firstly contact them to find their source and organiser and introduce the surprise package. Do not let them know your surprise until a leytter and package is written by the Director of Marketing & Sales to them directly. They will feel honoured and surprise from this call.

Congratulation Bernard, Roger, Debbie, Jason and Vincent. We need always be 'listening' for business. Sometimes opportunity knocks very softly.

Until next week, when we will send you a hospitality remedy Stuart O'Neill suggests about building Christmas occupancy, I wish you…. Good luck, good life, good fun

Max Hitchins

The Hospitality Doctor