**Slipstreaming on the first Tuesday in November**

Slipstreaming on the first Tuesday in November

Ask any one of the 20,000,000 Australians, any where in the world, what is run on the first Tuesday in November and 99.9% will reply will reply The Melbourne Cup. You have to say that is great market penetration. (BTW...for those of you outside Australia, the Melbourne Cup is a horse race!) Seventeen years ago, I became fascinated with this marketing phenomenon and decided to make a hobby of studying it and learning as much as I could about it.

Along the way (and via the Internet) my hobby has turned into a serious business. Each year I produce an entertaining e-book called A Mug’s Guide to the Melbourne Cup. I send it to the media all around Australia. They use stories from the e-book and interview me. Now I’m recognized as the Melbourne Cup expert and each year I get somewhere in the vicinity of $500,000 worth of free publicity I invite you to check out the e-book at www.MugsGuide.com.au. (It retails at $Aus10.00 and, of course, if you want to contemplate the idea and the content, feel free to buy one. :)

I’m sharing this idea with you in the anticipation that you, wherever you are in the world, might do something similar with a sporting event in your country. It could be horse racing, car racing, bike racing or any one of the multitude of sports at the Olympic Games. The opportunity is there waiting for YOU!

I wish you a week of capitalizing on opportunities.

Max Hitchins - The Hospitality Doctor - with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars - - http://www.HospitalityDoctor.com

PS. If you do nothing else with this information at least, if you are an Australian, you might want to enter our **Win a FRE*E trip to the 2005 Melbourne Cup. It’s drawn this week...and if you buy the Mug’s Guide e-book** you get ten additional chances to win...To enter go to www.TheMelbourneCup.com.au