**If you always do what you’ve always done...**

If you always do what you've always done, you'll always get what you've always got!It’s an old adage. But, I have found when other people slavishly follow the standard, the usual or the norm, you can use their inertia to your advantage.

Have you noticed how advertising in the classified columns of newspapers almost always look the same, in every paper throughout the world? I have found a way you can use this to your advantage. Let me explain.

Question. What do people usually do when they are looking through the classifieds columns? Answer. When they find what they are looking for, they "circle" the ad. This makes it stand out and makes it easier to find again.

So I thought why not circle your ad before giving it to the advertising department of the newspaper? Recently we advertised for a Contract Caterer to take over the food operation of a Sydney, suburban hotel. I’ve posted the advertisement at our Blog. Check it out at: http://www.hospitalitydoctors.blogspot.com/

Have an innovative week.

Max Hitchins - The Hospitality Doctor - with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars - - http://www.HospitalityDoctor.com

PS. “If you're not failing every now and again, it's a sign you're not doing anything very innovative.” Woody Allen