**How to compete when your competitor seems unbeatable**

Today, I leave for Europe to deliver a presentation titled How to compete when your competitor seems unbeatable at Euro GM in Maastricht, The Netherlands on the 25th and 26th of January. (see https://www.hotellotop.nl/nl/default.asp?id=1461)

I’ll be mentioning a Cornell University - USA, report, I discussed with Mac Thomson - a superb hotelier from Bandar Seri Bergawan in BRUNEI DARUSSALAM. The focus of the report is Why discounting doesn’t work and what is the best way to make money compared to your competitors?

My experience and observation is discounting is usually the first resort for poor marketers. The clever operators search for and find untapped opportunities that are out there waiting for them. These are the operators and opportunities we talk about in 365 Marketing Ideas for the Hospitality Tourism and Travel industries. You can check it out at http://www.hospitalitydoctor.com/y365_info.html

I wish you a year full of marketing successes.

Max Hitchins - The Hospitality Doctor - with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars - - http://www.HospitalityDoctor.com

PS. Jim Butler (from Jeffer, Mangels, Butler & Marmaro) is an innovative thinker and a great marketer. He sent me details of a Condo Hotels Conference. If you’d like to find out more, visit out http://www.jmbm.com/condoseminar/