How to get free publicity in March

How to get free publicity in March

The media is always on the lookout for something different – something quirky. The 5th of March is Mother In Law Day. It’s different – it’s quirky. Promote the day and you can almost guarantee you will get some free publicity.

The day was dreamed up by Texas newspaper editor Gene Howe in 1934. He proclaimed the 5th of March to be national Mother-in-Law Day in an effort to make up with his wife's mother, whom he had angered in a column. Eleanor Roosevelt was in his town for the festivities in 1938 and joined officials on the reviewing stand for a parade featuring the ‘world's largest float’ - which carried 650 mother’s-in-law. More information at: http://www.amarillonet.com/stories/051900/his_howe.html

Some ideas: Bring MIL to dinner; MIL eats for Free; Free wine if you bring MIL; Free chocolates or flowers for MIL. Involve a wine, flower or chocolate supplier or your local media to join you in the promotion. Don’t restrict it to a day. Have a MIL week beginning on the 5th of March. Send details to you database. (You do have one?)

I wish you a thought provoking week.

Max Hitchins - The Hospitality Doctor - with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars - http://www.HospitalityDoctor.com

PS. I’ve had an artist do a great caricature for MIL day for my soon to be released “365 Marketing Ideas for the Hospitality, Tourism and Travel Industries.” (See: http://www.hospitalitydoctor.com/products.html ) If you would like to use this caricature in your News Release to the media, about MIL Day at your place, e-mail me at and I’ll send it to you.