Price is the #1 marketing tool…or is it?

“Max” Robyn Henderson wrote, “I recently conducted an online survey with the members of the National Speakers Association of Australia. A cross section of these members, who are regular national and international travelers, responded to my query, ‘What are the three most important things about booking into and staying in a hotel room?’ was the question I asked.”

“Would you believe fresh milk and a good light over the bed to enable the guest to read in bed were popular choices. The TOP 10 responses included: 1. Bathroom facilities - hot shower etc. 2. Good beds and linens 3. IT related - internet access 4. Cleanliness and comfort 5. Coffee/Tea facilities - FRESH MILK! 6. Desk/Chair/Lamp - reading lamps 7. Food related - proximity to restaurants 8. Room facilities – a good iron (and ironing board) and a kettle 9. TV/Entertainment - fully functioning 10. Concierge/Friendly Staff - a genuine smile! Interestingly, price barely rated a mention in their responses.“

Often we are tempted (particularly in tough times) to fall into the trap of believing price marketing is the secret to success. Can I suggest you think about doing a survey to ask your guests, clients, customers what they see as the best features of your place. And remember to also ask, “What can we do to improve?”

Sincerely

Max Hitchins - The Hospitality Doctor - http://www.HospitalityDoctor.com

PS. Robyn Henderson is a world recognized networking guru. Check out her site at http://www.networkingtowin.com.au and her books and CD’s including “How to double your customer base in 90 days.”