Secrets from the world’s largest hotel chain

John Hogan is the Director of Training for the world’s largest hotel chain – The Best Western group. (Over 4000 hotels in 80 countries) Jim Evans is the CEO of the same organization. WOW...they are impressive guys.

Recently I was invited to give several sessions at the Best Western spring educational workshop in Seattle, USA. While there I did video interviews with John and Jim. In the video clips, John noted success in the hospitality industry comes from the connection we make on a one on one basis with our guests. Hence the need to train, train and retrain every staff member who has any kind of contact with our guests...and that means everybody!

Jim Evans told of the importance of identifying, recruiting and hiring the best possible people you can afford. ‘Make sure they have your values and your commitment to hard work, your commitment to excellence and your commitment to building a team.” Jim sure ‘walks the talk’...as he has assembled a team of super professionals around him.

In June, Best Western will launch an outstanding television marketing campaign. It's one of the best I've ever seen. As well, they are partnering with Shell Oil with an excellent promotion. When you get a chance check out their web site at http://www.bestwestern.com/. If you are an independent you might want to think about an affiliation with this group.

Next week I’ll share with you a splendid idea I learned in Chicago. Until then I wish you a ‘commitment to excellence’ week.

Sincerely

Max Hitchins The Hospitality Doctor Prescribing medicines to fill your rooms, restaurants and bars.

http://www.HospitalityDoctor.com

PS. Another piece of information from Joel Cohen at the recent Seattle Super Summit was a website which does free surveys for you. FREE is good!). You can check it out at http://www.SurveyMonkey.com