Your Hospitality Industry Tip - take the lead from President Bush

"As long as you are going to think, you may as well think BIG" Donald Trump once said. And this thought was running through my mind all week since I read in Ehotelier that President George W. Bush will appear in his first-ever TV advertisement. He is doing it to encourage Americans to start traveling again and see America. It is part of a projected $20 million domestic and international advertising campaign organized under the banner of the Travel Industry Association of America.

This got me thinking about asking the 'most important person' in our communities around the world to help promote tourism and hospitality in our areas. It's a nice compliment to say "As President Bush is helping out in America we wanted to invite you to do it for us."

Have a thought provoking week.

Max Hitchins - The Hospitality Doctor - Marketing, motivation and management magician - http://www.HospitalityDoctor.com

PS. During the week a lady from America e-mailed to me to ask if she could purchase ten copies of my Hospitality Jungle book. She asked would I write a personal note in each and send them to ten different addresses as her Christmas present. It's a good idea whether you choose my book or a book by another author. If you'd like to do something similar write to me at