A hospitality secret from Europe

"A picture is worth a 1000 words" is an expression you've heard many times. "Word of mouth" is the best marketing is another truism. I got to thinking about this on my recent working holiday on a cruise ship that started in Italy and finished in France.

Perhaps the simplest idea that leads to word of mouth promotion is the opportunity for people who visit your business to have a photograph taken with something that clearly identifies them as being at 'your place'. On my trip I really wanted to have a picture taken alongside a sign in St Tropez.

Hence I ask "Do you have an identifying sign people where can shoot photos at your place? Do you have post cards people can buy and send to friends?" Elvis Presley once said "Do something worth remembering." Why not give people the opportunity to remembering being at YOUR place?

At http://www.hospitalitydoctor.com/cgi-bin/cgiwrap/hitchins/allegro.pl?ideas (click on this) you can check several ideas prompted by my visit to Portovenere (Italy) and St Tropez (France).

Next week I want to share with you an innovative scam Len Needy from Kentucky sent me. It's called Keys to the City. Until then....have a great week.

Max Hitchins - The Hospitality Doctor - Marketing, motivation and management magician - http://www.HospitalityDoctor.com