Your hospitality industry secret about ICE CREAM and PEPSI

On the 8th of June in 1786 the first commercially made ice cream went on sale in New York. What a great opportunity to celebrate the birth of one of the world's most popular products.

On 16th of June 1903 the name Pepsi Cola was registered as a brand name. Pepsi-Cola was founded at the turn of the century by Caleb Bradham, a New Bern, N.C. druggist. Today, Pepsi and other Pepsi-Cola North America products - including Diet Pepsi, Pepsi-One, Mountain Dew, Slice and Mug brands - account for nearly one-third of total soft drink sales in the United States, a consumer market totalling about $56 billion. Pepsi-Cola beverages are available in about 170 countries. PepsiCo, Inc. is among the most successful consumer products companies in the world, with annual revenues around $22 billion and 151,000 employees. (You might start to work with Pepsi on celebrating the 100th anniversary of the registration at your place too.) Check out http://www.pepsi.com

Why not talk to your Ice Cream supplier and your Pepsi supplier about building some promotions around these dates to celebrate these special occasions. (You could make them week long or month long) If you'd like to send me what you do or plan to do I'd like to talk about you on our web site and to audiences around the world when I present to them.

Until next week, when we will bring you a hospitality tip about writing effective e-mails to market you and your business, I wish you good luck, good life and good fun in 2001.

Max Hitchins

The Hospitality Doctor

Marketing, motivation and management magician - Specializing in Internet marketing

http://www.HospitalityDoctor.com

PS. Walter Chrysler once said "Some people create their own opportunities; other go where the opportunities are the greatest; others fail to recognize opportunity when they are face to face with it."